A people-first network

Social, built around people.

Share photos, videos, stories and moments. Follow friends, discover new communities, and engage with content that matters built around authentic human connection.

Pipel discover feed
Pipel home feed
Pipel creator profile
Why Pipel

Social should bring people together.

Pipel puts people, communities and meaningful interactions first designed for genuine engagement and lasting relationships.

Real People

Profiles, not personas.

Discover

Communities you actually care about.

Engage

Conversations that matter.

Belong

Find your place online.

Feed

A feed for the people you follow.

Followings, For You and Nearby choose how you explore. Photos, videos and stories from the people and communities you care about.

Pipel home feed

Followings & For You

Switch between the people you follow and a personalised discovery feed.

Stories with music

Text, image and video stories with custom fonts and music.

Reactions that feel human

Likes, comments, shares and saves the way you'd really respond.

Discover

Trends, creators & communities curated.

A discovery surface that surfaces real culture, not just the loudest accounts.

Trending & For you

Two tabs, two ways to explore handpicked culture or your personal taste.

Search across everything

Find posts, accounts and hashtags in one calm search experience.

Suggested for you

Discover the people you actually want to follow surfaced gently.

Pipel discover grid
Stories

Moments, made to be shared.

A premium story surface for the small, beautiful, everyday things with type, music and gentle interaction.

Pipel story view
Pipel share sheet
Profile

A profile worth following.

Big bios, big numbers, big personality your personal brand surface on Pipel.

Photo, video and reel grids

Your work, organised the way creators actually browse.

Verified identity

Stand out with a verified mark and signal authenticity at a glance.

Go live, anywhere

Broadcast live and connect with your audience in real time.

Pipel creator profile
Notifications

Activity that feels personal.

A calm, prioritised notification surface see who's engaging, mentioning and following you, organised by what matters.

Pipel notifications
Pipel account search

Your people are already here.

Download Pipel and join the conversation. Share. Discover. Belong.

About

The social network built around people.

Pipel was created with a simple belief: the best social experiences start with real people and real communities.

In a digital world increasingly driven by algorithms and endless scrolling, Pipel focuses on authentic interaction, meaningful conversations, and community-driven discovery.

Whether you're sharing moments with friends, growing a personal brand, discovering new interests, or building communities around shared passions, Pipel provides the tools to connect in a way that feels natural and rewarding.

Mission

Empower people to connect.

To empower people to connect, communicate, and build communities through authentic social experiences.

Vision

A people-first world.

To create the world's most engaging people-first social network where meaningful connections thrive and communities flourish.

Pipel story
Made for humans

Calm by design. Loud by content.

Every surface is built so the content your moments, your people gets to speak. The chrome stays out of the way.

See what Pipel can do.

Explore every feature built for real human connection.

View Features
Features

Everything you need to share, discover & connect.

A complete toolkit for authentic social designed for real humans, not algorithms.

Feed

A dynamic feed of photos, videos, updates and content from the people and communities you care about.

01

Stories

Share everyday moments through temporary content that keeps friends engaged.

02

Reels

Create and discover entertaining short-form video content.

03

Photo & Video

Upload and share high-quality photos and videos with powerful creation tools.

04

Messaging

Stay connected through direct and private conversations.

05

Explore

Discover trending content, creators, communities and conversations.

06

Communities

Join and build groups centered around culture, hobbies, interests, causes and identity.

07

Profiles

Express yourself through customizable personal profiles.

08

Comments & Reactions

Engage with content through comments, reactions and discussions.

09

Livestreaming

Broadcast live and connect with your audience in real time.

10

Notifications

Stay informed about activity, mentions, followers and community updates.

11

Verification

Build trust and authenticity through verified profiles.

12
In the app

Every surface, considered.

Carefully tuned screens for every part of social from feed and discovery to messaging and profile.

Home feed
For you
Discover
Profile
For Businesses

Build meaningful customer relationships.

Pipel helps businesses connect with audiences through authentic storytelling, visual content and community engagement.

Advertise on Pipel
12.4M
Daily active users
+38%
Avg. engagement
180+
Markets
4.2×
Brand recall

Business solutions

Business Profiles
Advertising Campaigns
Sponsored Content
Audience Insights
Community Building
Lead Generation
Brand Awareness
Product Promotion

Why businesses choose Pipel

  • Reach highly engaged communities.
  • Build customer loyalty.
  • Tell your brand story visually.
  • Create authentic relationships with customers.
  • Measure campaign performance through detailed analytics.

Business features

  • Professional Profiles
  • Advertising Manager
  • Performance Analytics
  • Promotional Tools
  • Brand Verification
  • Customer Engagement
Suggested for you

Be discovered, not pushed.

Sponsored placements live alongside genuine community discovery your brand shows up where it actually fits.

For Creators

Create content. Grow communities.

Pipel gives creators the tools to build audiences, inspire communities, and grow their influence through authentic engagement.

Join as a Creator

Whether you're a photographer, artist, filmmaker, influencer, entrepreneur, educator, musician or storyteller Pipel helps you reach people who genuinely care.

Creator profile

A profile that pays you back.

Verification, follower counts, post grids and reel grids your personal brand surface, built premium by default.

Creator features

Creator Profiles

01 · Native to Pipel

Audience Analytics

02 · Native to Pipel

Content Insights

03 · Native to Pipel

Reels Tools

04 · Native to Pipel

Stories Tools

05 · Native to Pipel

Livestreaming

06 · Native to Pipel

Community Building

07 · Native to Pipel

Brand Partnerships

08 · Native to Pipel

Built for organic growth

Create content people love. Build communities that last.

Pipel prioritizes meaningful interactions and authentic discovery helping creators build lasting communities, not chase algorithms.

Join as a Creator
Verification

The Pipel badge system.

Four badges, four levels of trust identity, premium, official and elite. Each badge is meaningful, earned and clearly understood.

Grey BadgeIdentity Verified
Blue BadgePremium Verified
Gold BadgeOfficial Brand / Company
Black BadgeElite / Top-Tier Verified
Grey Badge01

Identity Verified

Grey Badge

"This person's identity has been verified."

Purpose
Confirms the user is the real person they claim to be.
Who gets it
Regular users who complete identity verification.
How it's assigned
Approved after ID, selfie and document verification or manual admin review.
Access
  • Not purchasable
  • Can be requested by users
  • Can be removed by admin
Blue Badge02

Premium Verified

Blue Badge

"This user is a paid Premium member."

Purpose
Shows the user has an active paid Pipel Premium subscription.
Who gets it
Users who purchase and maintain Premium.
How it's assigned
Automatically added when Premium is active. Automatically removed when Premium expires or is canceled.
Access
  • Purchasable through subscription
Gold Badge03

Official Brand / Company

Gold Badge

"This is an official organization or brand account."

Purpose
Shows the account belongs to an official business, brand, creator company, media page or organization.
Who gets it
Companies, brands, public organizations, official teams and approved business accounts.
How it's assigned
Admin-granted only.
Access
  • Not purchasable by normal users
  • Only granted by Pipel admin
Black Badge04

Elite / Top-Tier Verified

Black Badge

"This is a top-tier verified account recognized by Pipel."

Purpose
Highest-level badge for major public figures, celebrities, top creators, major brands, partners, investors or accounts Pipel wants to officially recognize.
Who gets it
VIP users, celebrities, high-profile creators, major partners or accounts selected by Pipel.
How it's assigned
Admin-granted only.
Access
  • Not purchasable
  • Cannot be requested publicly unless admin allows it
  • Only granted and removed by Pipel admin

Badges are granted at Pipel's discretion. Identity verification, Premium status and admin-granted badges follow Pipel's published guidelines and may be revoked if misused.

Contact

Let's connect.

Whether you're a creator, business, advertiser, media partner or community member we'd love to hear from you.

Send us a message

We typically respond within one business day.